I opened an indoor playground and encountered a lack of customer interaction, unfollowed recommendations from social media, and uninterested activities. Why did the marketing effect not work well? Today, Qilong Amusement Group will introduce three precise marketing methods to make customers more interested.
Indoor playground marketing requires attracting customers with services, and in terms of promotion and promotion, one should consider one's own characteristics more. The three suggestions given include:
1、 Building a trust relationship between the store and customers
Most Indoor playgrounds encounter mothers asking about parenting issues when receiving them, which is the key to increasing customer trust.
So indoor playground service personnel should strengthen their learning, increase professional knowledge, and disseminate correct parenting knowledge.
The methods for understanding parenting knowledge include: professional mother and child platforms, systematic parenting books, and training for childcare professionals to enhance one's professional level and better serve customers.
2、 Highlight the characteristics and highlights of the store
Highlight the characteristics and highlights of the store, rather than repeatedly emphasizing them. When promoting Indoor Playground, the store manager should highlight the professionalism of the service and the fun of the event, and not make customers think it's just a screen swipe.
Establishing a friendly relationship with customers, especially in the promotion of Moments, repeatedly swiping the screen can cause customers' aversion, and even cause customers to block or blacklist.
3、 Innovate and explore marketing ideas
Most of the time, customers are not interested in promotion because the marketing ideas are too ordinary and customers lack interest.
If it is to make parents interested in the services, products, etc. in the store, it is necessary to have a place that can attract attention. In terms of marketing ideas, it should be based on services, highlighting the promoting role of children's parks in health, psychology, intelligence, and personality, so that parents can understand the various benefits of indoor playgrounds.
When conducting marketing and promotion, Indoor Playground should focus on promoting according to the customer's psychology.
For example, if customers are more concerned about added value, they need to add some additional service items; Customers who are interested in low prices should have corresponding promotional activities; Customers value service quality by highlighting the service advantages of the park; If customers are interested in the level of professionalism, they should highlight the abilities of park service personnel, in short, they should meet the needs of parents and babies in multiple aspects.
