How can I make more money by running an indoor playground?
Date:2023.05.09 Views:524
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In recent years, with the relaxation of the "two child" and "three child" policies, the upgrading of demand for education, culture, and entertainment consumption, as well as the development of social economy and the improvement of related technologies, the children's consumption market has also become increasingly large. The huge consumer market and diverse profit models have allowed more investors to join the children's playground industry.
How can I make more money by starting an indoor playground in 2023? Below, Qilong Amusement Group shares three major business techniques to make Indoor Playground sustainable and profitable:
1. Emphasize planning and image shaping
As the saying goes: People rely on clothes, horses rely on saddles. In fact, the same applies to children's playgrounds. The impact of store image and overall planning on the park cannot be underestimated. In today's pursuit of specialization and differentiation, a children's playground with different design styles will be more popular among consumers. The design of a children's playground covers various design concepts.
When decorating an indoor playground, it is important to consider it from the perspective of the child, which requires determining audience goals based on the actual situation of the decoration design. This can not only better position the brand, but also make the target audience more precise, which is necessary for long-term operation and development.
Determine the target audience based on market conditions, understand their preferences, determine the theme decoration style, and plan the venue to present the appearance; Secondly, according to the characteristics of children's amusement parks, creating selling points and decoration design are naturally the top priority.
2. Carry out publicity and promotion work well
The promotion and promotion of children's amusement parks can be carried out in stages. Firstly, in the early stages of operation, as the brand has not yet established corresponding influence, the promotion should focus on expanding resources, increasing awareness through advertising, giving small gifts, and other methods to deepen impressions and effects.
In the middle and later stages, the focus of publicity should be on the application of membership cards, in order to better convert fixed resources and achieve rapid fund recovery.
3. Meeting the diverse needs of customers
With the continuous increase in consumer demand for experiential consumption, the development trend of indoor playgrounds is bound to change, with more inclined towards comprehensive entertainment spaces that integrate entertainment, education, catering, sales, and services.
For example:
Regular competitions can be held to provide children with a stage to showcase themselves and cultivate their ability to unite and cooperate. You can also often organize some parent-child interaction activities or small games, so that parents can also participate in the interaction with children, and mobilize the enthusiasm of parents and children to play.
In addition, a rest area can be opened in the park to sell food, beverages, toys, stationery, etc. This can not only increase profits but also meet the diverse entertainment needs of customers.
