The third child policy makes the baby market a hot spot for the current sports hall. Among them, the sports hall is favored by many investors because of its rich formats and chain profit model. In recent years, sports halls of different levels and forms have appeared in front of consumers.
However, as long as you observe calmly, it is not difficult to find that only a small part of these emerging indoor parks are really well operated and profitable, and quite a few of them soon fall into the unsustainable predicament. The main reason for its failure is the lack of basic understanding of the sports hall industry.
Many sports venue investors believe that the equipment and business layout in the venue are the core key to determine whether the venue can be profitable. They believe that they can complete the project as long as they find similar venues and purchase a set of sports hall equipment. In fact, they ignored more important factors, so that they went on the wrong path, or even failed to invest.
Indeed, it is understandable to estimate the hardware equipment, because the equipment is related to safety, and it is useless without safety. However, this is by no means the whole content of improving the core competitiveness of sports venues. In addition to high standard equipment, the market competitiveness of sports venues mainly comes from the following aspects:
1、 Good venue selection and lease negotiation
The gross profit rate of the sports hall project is high, but the leasing capacity is weak, and the site rent is the main cost of the later amusement projects. Many stadium investors were dragged down by the increase in rent. Therefore, if you can get a higher quality site with more favorable lease conditions, there is no doubt that this is equivalent to reducing operational risk and increasing predictable returns.
2、 Senior Sports Hall Planning
Many people do not know how much the environmental design of indoor parks affects the sales performance. If the sports hall achieves better performance in design, layout, project integration, lighting use, decorative elements and material selection, it can win 50% more than other parks.
3、 Strong operation capacity of sports venues
A strong operation management team can provide various marketing solutions and strategies for the park, and has calm market thinking and market analysis capabilities.
4、 Leading sports venue facilities
If we can introduce projects and amusement devices with international trends, and provide customers with safe, novel and high-end entertainment experience through integration, its unique advantages will be obvious.
