In recent years, the children's park industry has developed rapidly, and the development of the industry has accelerated the closure of some children's parks. At the moment of serious homogenization of children's parks, investors need to think about: how can they stand out from many competitors? Next, we have sorted out three rules to improve the competitiveness of indoor children's park!
Rule 1: improve the customer stickiness of the park
Children can't put it down until they keep fresh at all times. However, some children's parks are limited by the area of the site, and only a few amusement items can be placed on the site. After repeated play in the park, are children willing to continue to play? In addition, the profit model of the park is limited, and it is difficult for parents to bring their children over to apply for cards. How to attract parents to bring their children to visit the park for many times becomes the key.
(1) Regular free experience activities
Some free experience activities are held regularly. The personal experience and practice of parents and children are the most powerful tool of word-of-mouth marketing. Through the observation, trial and listening of consumers, they will have a favorable impression on the brand and generate consumer behavior. Of course, in order to stimulate parents to apply for cards, free experience activities can be more open to members.
(2) Targeted design theme activities
Understand the needs of children of different ages, carry out personalized design for children's activity space and content, actively develop diversified theme activities, constantly integrate new elements into the construction of children's parks, and increase multi-scenario immersive entertainment experience, so as to extend the stay time of consumers and increase the number of consumption as much as possible.
Rule 2: Realize the diversified development of the park
With the development of the times and the economy, a single indoor children's park can no longer meet the personalized consumption needs of children, so diversified formats are a major trend in the development of children's parks. Diversified children's parks are not only large in size. Integrating different formats to expand the consumption needs of children and parents is a major strategic goal in the park operation.
(1) Adjust the reasonable layout of space
When selecting children's park equipment, investors should select eye-catching amusement equipment that conforms to consumer preferences for reasonable matching to form a unified style. This combination should not only be novel, strange and comfortable, but also have diverse functions and reasonable regional distribution, so as to increase the passenger flow. For example, by combining the ocean ball pool of the park with the interactive projection game, multiple games can be changed, and children can also interact with the projected game content.
(2) Increase multi-scenario interactive amusement experience
Add multi-scenario interactive amusement experience, and transform the previous single amusement project into interactive space or theme amusement with interaction and scenes. For example, games are designed with children's favorite planets, oceans, etc. as novel themes to enhance consumers' entertainment experience.
Rule 3: realize parent-child interaction in the park
According to incomplete statistics, in the income composition of children's entertainment, the income generated by parents' accompanying has reached 19%, accounting for nearly 30% of the total ticket income. It can be seen that parents' accompanying consumption generated by parent-child interaction has become an important income of businesses. One phenomenon of indoor children's park is to focus on children only, while the parent-child interaction between children and parents is ignored. Operators can appropriately add some parent-child projects to let adults and children interact with each other and experience more fun.
