Nowadays, every weekend or holiday, shopping centers are crowded with people. Such places are very good for children's entertainment in shopping centers, and can provide a large number of potential customers for children's parks. So, under such favorable conditions, how can indoor amusement parks operate better? Next, let the marketing teacher of Qilong Amusement Group analyze and introduce
First of all, we need to know where our store is located and what the level of consumption is. Generally, the children's park in the shopping center is highly positioned, and customers have strong consumption ability. They care more about quality than price. Therefore, when investing in the early stage, we can appropriately increase the investment, select new and interesting equipment with better quality, and the price in the later stage can be higher.
Indoor children's playground can attract customers through innovative, interesting and colorful high-quality equipment, but it can not rely on equipment alone. The upgrading of equipment is about to retain customers. It also needs to increase customer emotional stickiness through event planning. For example, by organizing parent-child activities or competition activities, improve customer experience and enhance customer feelings for children's park.
Everyone has a great sense of trust in the brand. Therefore, many shopping centers will give priority to famous brands when attracting investment, so as to give more preferential rent. In the later stage of operation, the brand is more competitive, customers trust the brand more, and are more willing to choose the brand children's park for consumption. Therefore, choosing to cooperate with brands can provide greater convenience for the indoor children's playground in the shopping center
This kind of place has a large number of customers and a strong consumer capacity. Most of the families who come to consume are "bring their children to play and take their own shopping to eat". Now, almost all shopping malls have introduced children's businesses, covering retail, entertainment, photography, theme parks and other categories for children, and many businesses have also increased their proportion. This integration of business forms will bring more popularity to the mall and increase a lot of people flow. On the other hand, with strong industrial relevance, it can complete one-stop service and provide more convenience for consumers.