Nowadays, it is not uncommon to choose to invest in the indoor playground industry. As one of the pillar industries of the indoor playground industry, indoor playground has developed rapidly for many years, and the continuous expansion of the children's market has injected fresh vitality into it. So, how much investment does it take to open an indoor playground? The cost of indoor playground is calculated based on the size of the site and the local economic development level. If it is in a first or second tier city, even if the area is not large, the rent is relatively high; You can rent a large space for the same rent in third and fourth tier cities. The initial investment for opening an indoor playground in a medium-sized shopping mall in a second tier city is $30000 to $40000. Because there are multiple factors that constrain the price, everyone needs to estimate based on their actual situation.
1.Investment cost
For example, the investment cost of a small indoor playground is approximately $20000 for an ordinary indoor playground, including approximately $10000 for children's amusement park equipment investment and $10000 for venue rent. However, the relatively high-end initial cost of a small indoor playground is approximately $50000 or more.
2. Decoration
General decoration is divided into simple decoration and fine decoration, as well as the area of the site, so decoration can be carried out based on the economic situation of the funds. The decoration cost mainly includes the desk and computer in the front desk, as well as the colored decoration of walls such as soft bags and floor mats in the venue. Be sure not to have too much odor. Generally, the decoration price of a small indoor children's amusement park with an area of 100 square meters is between $120- $80 per square meter, and local prices and consumption levels should also be considered.
3. Is the device dynamic or static
Indoor playground equipment can be roughly divided into two categories among many indoor playground equipment, namely static and dynamic. Based on experience, dynamic indoor children's play equipment is relatively popular in the market because it has stronger entertainment capabilities. Static amusement devices are mostly traditional and may have relatively poor hygiene conditions, but in terms of investment costs, dynamic amusement devices are higher than static ones. The total cost of the complete set of facilities should be $10000.
4. Choose investment methods
There are generally two ways to invest in indoor playgrounds: one is self operated, and the other is to find brand franchises. Franchising can rely on the brand but requires a certain franchise fee to be paid to the brand, so self operation is more cost-effective than franchise. Self operation requires confidence in taking on all aspects of the business, while franchising can provide support and one-stop services from all aspects of the brand, especially the right to use the brand, which is a major advantage of management.
5. Publicity expenses
With the progress of the times, only promotional activities can enhance the visibility of indoor playgrounds, and it is also the most effective means for indoor children's playgrounds to flourish. Therefore, promotional expenses are also included as initial investment costs. The promotional methods here include posting, posters, wall advertising, commercial advertising, etc. As for the selection of promotional methods, the budget is determined, ranging from 1000 to 2000. The pre opening promotional activities played an important role in the later operation of the indoor children's park, showcasing a lively and extraordinary amusement scene for customers, attracting more customers.
Finally, there are comprehensive expenses, including employee salary costs, water and electricity costs, publicity costs, etc. The employee cost should be determined based on the level of regional economic development, usually around $500. In economically developed areas, the salary level will be higher. Generally speaking, opening a 2300 square meter indoor playground requires a start-up capital of around $40000 to $50000. Of course, the larger the scale, the higher the requirements for the venue, and the higher the equipment procurement cost, The corresponding cost is also higher.
