With the rapid development of the economy and the improvement of people's living standards, medium and high-end shopping malls have begun to come into your sight. Large-scale shopping malls have the service function of eating, drinking and playing in a coordinated way. With the good environment, they have become the first choice for leisure consumption when the economic conditions allow. With the rise of large shopping malls, children's parks in large shopping malls have attracted the attention of many investors because of their strong ability to attract money. Recently, many investors and entrepreneurs have asked Qilong Amusement: Do you make money by opening children's parks in large shopping malls? How much is it to open a children's park? Let's look at the analysis below:
1、 Advantages of Indoor Playground
Because most parents are busy with their work and don't have much time to accompany their children, most families are around their children when they have free time. Where the children want to play, the family can choose to go for leisure and entertainment. Most families in the mall "bring their children to play and take their own shopping and eating". Now, almost all shopping malls have introduced children's businesses, covering retail, entertainment, photography, theme parks and other categories for children, and many businesses have also increased their proportion. On the one hand, the gathering of children's business forms has boosted the popularity of shopping malls and increased the passenger flow. On the other hand, the gathering of related industries has also facilitated consumers. Parents with children can complete a series of activities such as recreation, food and shopping in one place, and also increased the attraction of children's parks in shopping malls.
2、 Investment in Indoor Playground
The positioning of shopping mall consumption is in the middle and high grade, which also makes the requirements of consumers higher. The cost of investing in children's park will be a little more. In terms of the site scale, the children's park area of the mall is mostly more than 300 square meters, and the equipment needs to be more novel and interesting. In addition, the rent level of the mall is higher than that of the same area, so the investment is more. Take a children's park with an area of 300 square meters in a large shopping mall in a second-tier city as an example. The rent plus equipment procurement costs, plus decoration and staff recruitment costs, is about 300000 to 500000 yuan. The specific data will vary due to regional rent differences and equipment differences.
3、 Profit of Indoor Playground
The children's park in large shopping malls and supermarkets is a one-time investment, that is, after the rent and equipment costs are paid in a lump sum in the early stage, there is no need for much investment in the later stage. Based on the investment of 400000 yuan, the monthly income budget is 100000 yuan per month. The first four months are in the payback period, and the basic net profit of the following months is about 100000 yuan. Of course, this is only a budget. In fact, the investment cost is different, and the monthly income of a well managed children's park must be more than 100000 yuan. It can be seen that opening a children's park in a large supermarket is very profitable.
4、 Income from Indoor Playground
The income of children's park in large shopping malls and supermarkets mainly comes from tickets and membership cards. Or take the Goldman Sachs Recreation New Generation Music Education Park, which covers an area of 300 square meters in second-tier city malls, as an example. The ticket is set at 50 yuan/The membership cards are divided into times cards, monthly cards, quarterly cards, semi-annual cards and annual cards. In the early stage of opening, the sales of monthly cards and quarterly cards are the main ones. After a stable customer source, the sales of semi-annual cards and annual cards are the main ones. The average monthly and quarterly card in the early stage is about 800 yuan per card. The average daily ticket sales are about 30, and the monthly ticket revenue is about 45000; On average, about 100 people apply for cards every month, and the income from membership cards is 80000, and the monthly income is about 125000.
Whether it is profiteering to open children's parks in large supermarkets. Customers who go shopping in supermarkets have high consumption level and strong willingness to consume, all of them are high-quality customers. But when opening children's parks in supermarkets, we should pay attention to clear objectives, achieve differentiated management, and better achieve cross-border operation. If you have anything you don't know, please consult our customer service of Qilong Amusement Group, and we will serve you wholeheartedly!
