Now, at the stage of consumption upgrading, the middle class with super consumption potential and fine cultivation concept has become an important driving force for the rise of children's entertainment consumption market.
The indoor children's park is not affected by the weather and season, and can make profits all year round. With the advantages of flexible investment, low risk and simple operation, it has attracted more and more investors' attention.
Many investors and entrepreneurs plan to open an indoor playground in the community. On the one hand, look at the prospects of indoor playground in small and medium-sized areas, and on the other hand, the community has high customer stickiness. So, how about opening indoor playground in the community? In this issue, Qilong Amusement Group will have a chat with you!
1. The distance is relatively close, and it is very convenient to play
The children's park in the community is close to the target customers, with convenient transportation and obvious advantages. There is a place for children to play in the community. As long as you do a good job of publicity and management, 60% of the children in the whole community will be your customers. Moreover, the community is closer to consumers, and it is easier to cultivate customer loyalty.
In addition, the equipment is novel and interesting enough, good at planning interactive parent-child activities, and will also attract children from surrounding communities to play.
2. The rent is relatively cheap and the input cost is reduced
The biggest advantage of opening indoor playground in the community is that the rent is relatively small, which can save costs.
Generally speaking, the investment cost of opening the indoor playground in the residential area is relatively small in terms of rent, labor and other aspects, which is more acceptable to the investors. At the same time, there is more working capital for the planning, upgrading and transformation of the children's park project.
3. High stability of customer source and high repurchase rate
The community is basically a fixed family household, with a relatively concentrated population, high population density and more children nearby. If you open an indoor children's park in the community, you don't worry about no business because of the huge traffic of people in the community.
The stable living environment can bring some familiar customers to the indoor playground, which is easy to urge customers to apply for membership cards and establish a community fixed customer base. The sales volume tends to be more stable than other regions, and can ensure the rapid recovery of store costs.
