With the improvement of people's living standards, there are also increasing demands for children's entertainment. Nowadays, the indoor playground project can be considered a relatively mature amusement project, which has also been recognized by most children and parents, and has become a favored business project for many investors.
However, simply opening it up does not mean that it can continue to operate for a long time. It also requires correct business methods and strategies to truly achieve profitability. Next, let's take a look at what business strategies there are!
1. Create Your Own Characteristics
In order to form core competitiveness, it is crucial to have their own characteristics in addition to amusement equipment.
To maintain a long-term profitability, it is necessary to highlight the selling points of the amusement park, seize the core consumer group, position well, clarify the theme style of the amusement park, clarify the functions and gameplay of the equipment, in order to shape a unique theme. Nowadays, personalized content is what has appeal, and without a clear gameplay, it is difficult to form independent content.
2. Multichannel promotion
With the increasingly fierce market competition, diversified promotion and promotion is a new way to seek breakthroughs. In addition to traditional promotion channels, various online media platforms such as TikTok can also be used for promotion. With a large base of netizens and a high dissemination rate, it can effectively expand its influence.
Of course, you can also consider collaborating with other businesses to promote and leverage their brand influence and momentum to build momentum for your indoor playground. This is also an effective way to increase popularity, visibility, and efficiency.
You can consider mother and baby stores, children's clothing stores, toy stores related to the children's industry, as well as finding children's training institutions, and even some supermarkets, restaurants, etc. These are all good promotion paths.
3. Personalized services
The children's playground serves children, and all measures are based on the premise of allowing children to experience happiness and happiness. If you want to continue to thrive, you need to achieve how to make children happy to come and play. On the one hand, amusement equipment needs to be novel and interesting in order to attract their attention; On the other hand, the forms of activities need to be diversified in order to keep them fresh for a long time.
In addition, it is also necessary to fully consider the waiting parents and set up a rest area for them. Free WiFi, charging devices, tea, etc. are essential.
If you want tourists to visit again next time, you must leave a deep impression on them. Design more interesting parent-child play projects so that both parents and children can participate and experience happiness together. These measures are all aimed at increasing customer stickiness and increasing the probability of secondary consumption.
4. Multiple marketing strategies
For the daily operation of indoor playground, one should not sit idly by and wait for customers to come. Instead, one should know how to use various ways to showcase the advantages of their own amusement park and let more people know, so that parents are interested in bringing their children to experience it.
We can use those special holidays to promote discounts, provide more benefits to consumers, seize people's psychology to market, and find ways to make consumers feel comfortable, in order to effectively increase customer traffic.
