How to set reasonable pricing and fees for investing in an indoor playground?
Date:2023.04.26 Views:772
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Nowadays, many people choose the Indoor Playground project for entrepreneurship, and the good operation of a store depends not only on the on-site traffic volume of the store, but also on the pricing and fees of the store. Otherwise, it is likely that the price is too high or too low, resulting in a decrease in popularity and inability to make ends meet. Usually, the pricing of indoor playgrounds is based on investment costs, comparison with similar types of parks, and consideration of factors such as competitive pressure between parks. So, how should we price and charge for operating an indoor playground? Next, let Qilong Amusement Group provide a detailed analysis and introduction for everyone.
1、 Pricing based on local conditions
The pricing varies depending on the region and the situation, including supermarkets, residential areas, urban areas, counties, towns, and rural areas. Therefore, it is necessary to adjust the pricing based on the location and local conditions, and then use your competitors as a reference. If you are a county, town, or rural area, and you do not have peers in this industry, you can use the pricing of neighboring counties as a reference.
2、 Combining with local consumption levels
We want to make the pricing and fees of our stores more reasonable. We should first understand the development level of the city where the project is located and the consumption level of the surrounding population, and then optimize the price adjustment in the early trial operation stage to make the pricing and fees more in line with the customer's psychological price level, laying a foundation for the long-term operation of the project.
3、 Combining target audience positioning
When entrepreneurs set prices, they can also use specific consumer groups as reference standards. Focus on these groups in terms of site area, regional planning, appearance design and amusement projects, which can not only make the park more precise, but also form a specific image for customers and unique market competitiveness
4、 Pricing based on store selling points
This approach is beneficial for entrepreneurs to summarize the unique selling points of their stores, create a brand image label, and achieve targeted promotion. Not only can it effectively reduce costs, but it can also improve promotion effectiveness. In addition, for consumers, indoor playgrounds with specific selling points are more conducive to forming a deep impression in their minds, facilitating quick association and forming a subtle impact when generating consumer demand. In addition, due to the different selling points created, the required cost investment will also vary, making it necessary to use this as an evaluation indicator for fee pricing.
5、 Comprehensive surrounding similar projects
If the operator is not clear about the specific pricing concept, everyone can also use relevant projects as a reference. This approach can not only make pricing more similar to the psychological price of consumers, but also make the market ecology more benign, avoiding various adverse effects caused by being too high or too low.
6、 Optimize by combining income generation methods
When a store reaches a certain stage of development and wants to increase revenue, relying solely on ticket revenue and membership card processing is not enough. Therefore, we should also carry out multiple related industries to effectively meet consumers' one-stop shopping experience
In summary, there are many pricing strategies for indoor playgrounds, but they all need to be judged by each operator based on the actual situation of the amusement park. There is no good or bad pricing strategy, and the right one is important. Is this the truth?
