How about opening an indoor playground? What preparatory work needs to be done?
Date:2023.06.13 Views:598
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1. Conduct market research
What are the main types of market research? What is the number of target customers (children) in the intended area and the consumption capacity of local residents? Are there any competitors in the same area and what is the business area? Understand charging standards, preferential policies, marketing models, etc.
Observe the operation of amusement parks in the same city or in the same industry, observe the entire time period every day, see which time period the park's pedestrian flow is, what kind of amusement equipment is popular among children, and investigate the passenger flow situation of exiting the business district at different dates and times during the survey period, especially during holidays, at least for two weeks.
When inspecting peers' Indoor playgrounds, it is important to pay attention to what devices the child likes, and try to browse as much as possible in the early stages. Read more, analyze more, and learn more to avoid unnecessary trouble in the later stages.
2. Pay attention to site selection
Popularity determines everything! A good venue is one of the hardware indicators for the continuous operation of the park. When selecting a site for the park, it is necessary to evaluate the pedestrian flow and commercial prospects around the site.
It is recommended to choose locations near large shopping malls, shopping malls, supermarkets, large communities, pedestrian streets, large cultural and sports parks, tourist attractions, etc. The height of the venue should not be too low, usually above 2.8 meters, to give the overall space a good sense of expression.
When choosing a store, we must know if there is any fire protection experience (usually). The mall will have fire protection, and we will contact the fire protection department for review before attracting investment. The fire protection requirements vary from place to place. Suggest consulting with relevant local management departments.
The site selection of a shopping mall requires understanding the nature of the land, where the exit is, their investment needs, and looking at the site plan and floors (indoor playgrounds need to be set up on the 1st to 3rd floors, and children's playgrounds are strictly prohibited from being set up in underground shopping malls or on floors above the 4th floor).
3. Understanding investment budgets
No matter how large you open a children's playground, its investment cost is composed of venue rent, venue decoration fees, amusement equipment, publicity fees, personnel salaries, etc. As for the investment budget, you can consult relevant amusement equipment manufacturers.
4. Choose a manufacturer of amusement equipment
After the proposed site selection is determined, the operator will contact suitable manufacturers based on the budget investment amount. And ask the manufacturer to provide a site plan and overall quotation, and negotiate the production and installation cycle. It is recommended that entrepreneurs conduct on-site inspections of amusement equipment production enterprises and comprehensively evaluate their strength, product craftsmanship, service, and other comprehensive capabilities.
5. Application for relevant documents
Indoor playground is an entertainment project that requires obtaining a business license, hygiene permit, etc. when opening a store.
6. Determination of design plan
Which amusement device is more competitive for indoor playground? This requires a comprehensive consideration based on your previous market research, customer research, customer needs, and your investment budget. You can inform the manufacturer of your ideas and needs, and they will provide you with a site design drawing based on the actual situation of your park.
7. The publicity work is in place
Take a look at those successful indoor playgrounds, they must have done a good job in promotion and promotion. When opening a children's playground, it is necessary to promote it through multiple channels, so that more parents with children know that our children's playground is open and what activities are currently available, etc., to attract them to bring their children to play. This is the result we want.
