For indoor playground franchise stores, the operational quality of indoor playground franchise stores is related to the location and operating methods of our stores; So investors must make sufficient investigation and preparation before opening an indoor playground franchise store. Below, we will share with you the four surveys that must be done before opening an indoor playground franchise store.
1、 Customer consumption level survey
In other words, the evaluation of customer consumption level needs to be conducted from multiple aspects such as housing, transportation and communication, clothing, family, entertainment, education, medical care, etc. In order to investigate the consumption level of our indoor playground chain store, we need to look at the proportion of nearby children in the total population and the pricing of nearby children's goods stores.
2、 Survey of surrounding passenger flow
A passenger flow survey is a survey of the number of customers in commercial buildings within a commercial district. As a reference for the new store turnover system, investigate the passenger flow in and out of the store at different dates and times, and pay attention to the passenger flow during holidays.
3、 Survey of nearby traffic conditions
When opening an indoor playground franchise store, convenient transportation is crucial. Whether it is convenient for customers to park at your children's playground franchise store and whether it is convenient to take buses to your indoor playground franchise store from other places are all factors that need to be considered. If parents take the bus after playing with their children for a day and walking for a long time, it will be difficult for them to bring their children to the indoor playground store.
4、 Competitor situation investigation
Knowing oneself and the enemy is the key to winning a hundred battles. Understand the situation of competitors, including their quantity and scale, distribution and composition, advantages and disadvantages, and marketing strategies; Only when you know well can you occupy a favorable position in the fierce market competition, take some Porter's generic strategies with a clear aim, and make sure that no one has their own advantages.
In order for Indoor Playground franchise stores to develop in the market and gain recognition from numerous customers, we should start from the above points before opening the store, clarify the relevant content, and have a comprehensive understanding of local competitors.
