What should we pay attention to when investing in indoor playground?
Date:2023.02.21 Views:655
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In recent years, with the continuous improvement of people's material living standards, most parents have a certain consumption capacity and level for entertainment and consumption items such as indoor playground. Under the influence of multiple favorable factors such as economic conditions and educational concepts, the children's entertainment industry has developed rapidly.
So, how to manage such a good project? What problems should we pay attention to in the business process? In this period, Qilong Amusement Group summarized the following key points for attention:
1、 Choose the right place
The main consumer group of indoor playground is children, so when selecting a site, it is necessary to select a lot with large traffic and a large target customer group. Moreover, the traffic in this area is convenient, which can be reached by bus, subway or car. It is more convenient for parents to bring their children to play, which can bring more customers.
It would be better if there is a mature industrial chain nearby, so that the target customers are more concentrated and there are more potential customers, which is more attractive.
It is suggested that before site selection, the surrounding market survey must be done to understand the number of target customers, consumption capacity, consumption habits, market positioning of the park, market environment, business conditions of competitors, area size, etc. of the location, and then the location should be based on the location.
2、 Careful selection of amusement equipment manufacturers
A good amusement equipment manufacturer, no matter the quality of equipment, the material of products, workmanship and other aspects of production are checked at all levels, and has a perfect service process, which makes investors operate more easily and labor-saving.
If conditions permit, it is suggested to conduct a field visit to the manufacturer of indoor children's park to see the company's strength, products and after-sales services, so as to conduct a comprehensive evaluation of the manufacturer.
3、 Amusement equipment selection
Amusement equipment is the soul of indoor playground. It is also crucial to choose appropriate amusement equipment when investing in indoor playground.
For a wide range of children's amusement projects on the market, operators must understand the market situation, and do not blindly follow the trend. They can choose whatever projects are popular.
There are many kinds of children's amusement equipment with different characteristics. When choosing amusement equipment, we must choose high-quality and safe equipment. In addition, it needs to be comprehensively considered according to the park positioning, the actual situation of the site, market research analysis and investment budget.
Don't blindly follow the trend and choose online entertainment equipment, which will easily lead to serious homogenization of entertainment projects in the same region, thus losing market competitiveness.
4、 Sufficient publicity needs to be done before opening
As a newly opened indoor playground, first of all, we should expand our popularity and let more people know our paradise, so as to bring a steady stream of customers.
• Online promotion: Facebook, TikTok and popular short videos can be used as online promotion of the park.
• Offline promotion: distribute leaflets, post posters and outdoor advertisements, and promote in areas close to kindergartens, large shopping malls, residential areas and other areas where potential consumers are concentrated.
• Business circle cooperation: cooperate and promote with children's photography, training institutions, early education centers, baby clothing stores, toy stores, etc.
5、 Do a good job in business management
If you want to build a more competitive indoor playground, it is very important to do a good job in the later stage of operation and management. Standardized operation and management can ensure the lasting profit of the park.
For example, improve the service quality in daily operation, and enhance the parents' trust and loyalty to the indoor sports ground; Plan a variety of activities, give children different entertainment experience, grasp children's heart, and cultivate customer loyalty.
The above are some suggestions for novice investors. In the process of operation, investors can use the above suggestions flexibly according to their own actual situation.
