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What should I pay attention to when opening an indoor playground franchise store in a mall?

Date:2023.03.22   Views:638

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As a large-scale comprehensive commercial complex, shopping malls have a very large flow of people. Shopping malls can bring significant passenger flow to children's parks, while indoor playgrounds that can attract children and help parents take care of their children also increase the time customers spend in shopping malls.

This mutually beneficial model makes shopping malls and indoor playgrounds inseparable. What should I pay attention to when opening an indoor playground in a mall? Next, Qilong Amusement Group will introduce it to you.


1. Safety and health
A clean and hygienic store environment is the primary factor determining whether customers enter the store, and the safety of facilities and equipment is a concern of parents. Safety and hygiene are the only way to reassure parents and delight customers.

Indoor amusement parks should be kept clean and tidy. Operators should regularly disinfect amusement equipment and conduct regular safety inspections to avoid potential safety hazards. Employees should have a basic safety awareness and be able to respond quickly to unexpected issues.


2. Combining education with pleasure
A qualified indoor playground can exercise and develop intelligence. Parents' expectations for indoor playground are not satisfied with basic play. The indoor playground aims at the comprehensive development of children's moral, intellectual, and physical abilities, and is deeply welcomed by parents.

Children's playground can introduce amusement equipment with teaching and entertainment functions, allowing children to comprehensively improve their abilities in games. If your children's playground has both educational and recreational functions, and can bring rich and colorful experiences to children, it will definitely be favored and welcomed by parents.


3. Mode Interaction
Many indoor playgrounds stay in the traditional business model, only serving children, but the real consumers are actually parents, and children are experiential. If parents only watch when their children are playing inside, their overall experience will not be very good.

If parents participate, their participation and enthusiasm will increase, and ultimately the parents who pay the bill will be more willing to spend. Children's paradise can also regularly hold some parent-child interaction activities, such as parent-child baking, birthday parties, etc., which can not only exercise children's abilities, but also achieve the goal of happy parent-child companionship.


4. Considerate service
A professional, warm, and fulfilling children's playground must be a well served children's playground. If the playground staff of a children's playground speak and behave appropriately, have a friendly attitude, and are familiar with the playing methods and childcare knowledge of amusement equipment, customers will be more trustworthy.

Employees of indoor playground must possess professional service literacy and undergo systematic professional knowledge training. Including learning the rules and regulations of children's amusement parks, attitudes towards customers, customer admission procedures, guided games, service specifications, etc.


5. Price friendly to the people

Although many families no longer consider price as their primary consideration when choosing, children's playgrounds with high cost performance are definitely more popular in the market. Before opening, it is necessary to conduct market research to understand the average consumption level of the target customer group, and pricing should be scientific and reasonable, so as to maintain profit and income without scaring customers away with excessive fees.


To build the core competitiveness of indoor playground, in addition to attracting children's attention, it is more important to meet the consumer needs of parents. Although children's playgrounds directly serve children, it is parents who make consumption decisions. Investors need to think more from their parents' perspective to win at the starting line.
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