We know children's playground is an industry with great development prospects. According to the survey, 93% of parents in the city want to have a safe children's playground where they can take their children to participate in various games and entertainment activities. Therefore, many people are aware of the huge profits of this industry and want to invest in this industry. But how to stand out from the peers and get rich rewards?
If you want to invest in a children's playground, you must first understand the development of this industry. The history of children's playgrounds in China is not long, but the children's playground industry has developed rapidly in recent years. Based on the huge market size, there is still a lot of room for development; with the improvement of living standards, the market demand is also increasing. It can be said that in recent years, it will be a period of rapid development of children's playgrounds.
A good venue can save at least one third of the operation effort. From the perspective of city level, second- and third-tier cities are the best choice for the children's playground industry in recent years. Judging from the operating conditions of many children's playground brands in Henan, Shandong, Shanxi, Hebei and other places, children's playgrounds in second- and third-tier cities are more profitable than first-tier cities, because in second- and third-tier cities, if the parks are more high-end, At a local iconic mall or store, this kids playground will become a symbol of the local playground. In addition, the rents in second- and third-tier cities are cheap and the salary level is not high, which greatly reduces the operating cost. The operating income of some stores is almost equal to the gross profit, so the net profit is also relatively high. On the other hand, in first-tier cities, the passenger flow is relatively scattered due to fierce competition. Rents are high, wages are high, and even if business is good, there is little profit left.
Venue selection is very important for opening a children's playground. A good site selection can bring greater passenger flow and increase income. The basic principle of children's playground site selection is to choose a location with sufficient customer sources, close to target customers, and convenient transportation. The more common ones are near shopping malls, supermarkets, communities, and children's business districts.
