Then this paper will interpret the relationship between ticket payment and inventory through 1; 2. How to make advance payment; 3. How to do well in team activities; 4. The role of catering in the park. Let's talk about how to do a good job in the marketing of indoor sports parks from these four aspects.
1、 The relationship between ticket payment and inventory of indoor sports park
This is part of the chess game. Next, let's talk about the relationship between ticket money and inventory. In fact, ticket payment is centered on inventory. We are not afraid of discounts in inventory. We are never afraid of price war or discounts, but we are afraid of wrong discounts. What does wrong discount mean? That is to say, moving is to fight for price in a long period of time. You are not selling inventory, nor are you building a brand. You are wasting your business opportunities. In a long period of time, including holidays and weekends, you are all sitting in the underground ticket. Instead, it would be better to use this time for drainage. Maybe for most people, weekends and holidays are about making money, which is the goal of the golden competition. But I think we can be generous. Let this meat go, that is, your ticket payment must focus on the inventory.
2、 How to make advance payment for indoor sports park
The second point is that advance payment should focus on the content, and sports are the soul of our pre-sale products. Our content can be presented in the form of activities or courses. If we want to do this, what should we do about the content in advance collection? Here is an example. If you really want to focus on this direction, what kind of customers can be transformed is what you should think about, not how much you can earn from them this time. So the ticket is no longer important at this time. We should pay more attention to whether the ticket has been transformed, and whether the portraits of such customers can be clearly described by you. For example, where does he live? Where does he go to school? These dimensions can be clearly defined by you. Do you still care about the ticket price? He is your pawn, your means of obtaining customers, your means of obtaining high-quality customers, and your means of converting into advance payment. So if you focus on the content of advance payment, you can learn from educational institutions. They use experience to drain, experience venues, experience products, and generate products with higher customer price. This is the content of advance payment.
3、 How to do a good job of team activities in indoor sports parks
The third part is to focus on key people in team activities, which mainly include birthday parties and group building activities. I think for other points, such as ticketing, advance payment or catering, their difficulty is not in getting customers, but in understanding the nature of the business. Only the group activities, his key point is to get customers. You need to catch key people. For this, we think we can refer to the sales of To B and how they find key people like big enterprises and big customers. With the accumulation of your opening time, you will become stronger and stronger, and your business relationship will become better and better. As long as your service quality is stable enough, you only need to do one thing for key people. So who is the key person for team activities? Boss, right? HR, right? Administration, right? This is the direction of the League building. As for the direction of the party, especially the birthday party, can those rich customers and those with party habits be won? I have to think about where they usually party. Just like our team building, where do these key people usually do team building? Why can people do team building, but you can't find them? We think this may be a good breakthrough at the business level or the customer expansion level.
4、 Additional plate of indoor sports park - catering
Catering is actually a superposition of many indoor sports parks. Some venues will have them, some will not be set up, and some will be presented in the form of snacks. In fact, what we do is quite similar, because we are not catering professionals, and the taste is not too bad, but not too brilliant. So for this part, we think that it is better to do more in service than in taste. Just like a bottle of Coke, its products are standardized, but when you put it in a can or a cup, it feels different. We think we can upgrade and iterate on some services in this regard, give more gifts or upgrade more services, which are also perceived services.
In fact, in our industry, everything pays attention to one service, which is not a slogan. The reason why this is said here is that it is the application of revenue structure. In fact, there is a very important principle that we have always adhered to, that is, how to maximize resources in the limited space when your troops are limited, that is, when your resources are very limited. In our opinion, once we have a clear idea of something, we must concentrate our resources to do it well, that is, seize the right people to do the right thing, and do nothing else, but you must focus on what you think is the most important thing. Once you have done this important thing well, your plate will be more stable. This is the principle of limited forces.
In fact, in the final analysis, we believe that the most important thing for our industry is to provide services, in addition to the equipment environment and other basic things that must be done well.