It is necessary for indoor playground to do a good job of pre-market research. Why do we have to do a good job of market research? Because if the results of the survey are not accurate enough, it often leads to failure. How can indoor playground do a good job of market research? What should we do? Next, Qilong Amusement Group will share some experience with you.
2. Check whether the surrounding traffic is convenient, whether the public security is safe, and whether it is clean and sanitary.
3. Investigate the degree of prosperity of the location of the store, such as the surrounding business type and business atmosphere.
First step of investigation report
Understanding the household population and income level in this area is the basic factor affecting consumption demand. Family characteristics include:
Population, age of family members, income status, etc. For example, the average income of each household and the distribution of household income will significantly affect the sales of the park in the future.
The size of the family will also have a greater impact on future store sales. For a family of three (with an only child), the consumption demand is almost centered on children.
The age of family members will also have different needs for entertainment. Families with children focus on children's food and toys.
Census of population density
The population density of a region can be determined by the number of people or households per square kilometer. The higher the population density of a region, the larger the scale of the park can be.
The daytime population of an area should be calculated, that is, the number of children in the household plus the number of people who work and go to school in the area minus the number of people who work and go to school in other places. The number of passengers flowing in at random is not included in the survey number.
The areas with high population density in the daytime are mainly office areas, school cultural areas, etc. For areas with large population in the daytime, the characteristics of consumption demand should be analyzed for operation.
Generally, when evaluating the geographical conditions, the traffic volume of pedestrians passing through the site should be carefully measured, which is also the traffic volume of indoor children's park in the future. The size of passenger flow has a great relationship with the number of people getting on and off the ground. The survey focuses on the number of passengers getting on and off:
1. The number of passengers getting on and off at each station has changed over the years.
2. The more passengers get on and off, the better.
3. If the number of passengers getting on and off decreases and there is no new means of transportation to replace it, the population of the business district will also decrease.
According to the age structure of customers in and out of the station, the needs of customers of different ages can be understood. Generally speaking, the survey of population gathering areas is the key point of the park's site selection. For example:
1. Residential population gathering area. Such as new residential areas, residential areas, etc.
2. Places for daily work, schools, hospitals, etc. are places where people gather during the day, that is, areas where people gather.
3. The railway station, bus station, subway station and so on are the gathering points for people to use the means of transportation, and also the places where people gather.
4. Stadium, tourist attractions and routes along the way are also places where people gather for activities.
Analyze the purchasing power of consumers
Generally speaking, the evaluation of consumption level needs to be carried out from housing, transportation and communication, clothing, family, entertainment, education, medical treatment and other aspects.
In addition, the survey of the consumer consumption level of indoor playground also needs to look at the proportion of children nearby in the total population. The more children, the larger the potential consumer group of children's amusement equipment.
What do you think is the acceptable consumption standard.
Make a market survey for parents. The questions can be set as follows:
If there is indoor playground, would you like to take children to play