In modern society, indoor playgrounds have become a playground for children and a reassuring choice for parents. However, investors must have a clear understanding of their investment costs when considering opening a 200 square meter indoor playground. This article will analyze the investment cost of a 200 square meter indoor amusement park in detail from three aspects: facility construction, operation management, and marketing.
Firstly, facility construction is the main part of indoor playground investment. This includes amusement equipment, safety facilities, lighting equipment, air conditioning equipment, etc. According to market research, the price of a medium quality amusement device is around tens of thousands of yuan, while the price of a high-quality amusement device may reach over 100000 yuan. Therefore, the investment cost of facility construction may account for more than half of the total investment.
Secondly, operational management is also an important part of indoor playground investment. This includes personnel salaries, utilities, maintenance costs, cleaning costs, etc. Generally speaking, a 200 square meter indoor amusement park requires at least five employees, including a manager and four employees. Their total monthly salary is about 20000 yuan. In addition, water and electricity costs, maintenance costs, cleaning costs, and other expenses also cost several thousand yuan per month. Therefore, the investment costs of operational management cannot be ignored.
Finally, marketing is the key to the success of indoor playground. This includes advertising, event planning, membership system, etc. Advertising can be carried out through the network, television, newspapers and other ways, and its cost depends on the scale and frequency of publicity. Event planning can attract more customers and increase customer stickiness, and its cost depends on the scale and content of the event. The membership system can improve customer loyalty and increase customer repurchase rates, and its fees depend on the degree of discounts and benefits offered by members. Therefore, a portion of the investment cost for marketing also needs to be reserved.