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Attention should be paid to opening indoor playground in shopping malls

Date:2023.02.23   Views:321

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In the era of fast-paced life, large shopping malls have become a good place for people to have fun, relax and release pressure. With the rise of large shopping malls, the indoor playground in large shopping malls has attracted the attention of many investors because of its strong ability to attract money.


The location of indoor playground in the mall has the inherent advantage of sufficient passenger flow. As long as the late operation is well done, indoor amusement park will make money and make profits. So, what problems should we pay attention to if we want to open a children's park in the mall? Next, Qilong Amusement Group will analyze it!

1、 Conduct market research
To open a successful indoor playground, accurate market research is essential.
  1. Prospective customer survey
We need to know whether the number of potential customers in the vicinity of the target area can support the opening of the indoor playground, and how large the area of the indoor playground is suitable for opening, and the age of the target customers can be used as a reference for selecting amusement equipment.
  2. Environmental investigation in shopping malls
It is suggested that the investment operator should take a few days to investigate the business type distribution, floor customer group distribution, passenger flow and other factors in the mall to see whether there is a suitable geographical location for children's park.

2、 Pay attention to the floor position
If you choose to store in the mall, it is generally recommended to store on the first to third floors. Because there are more people on these floors than on other floors and the population is relatively concentrated, the frequency of parents bringing children to visit will also be much higher, and business is easy to do.
In addition, it is not recommended to open it on the third floor or the first floor underground, otherwise the fire audit will not be easy, which I hope investors must pay attention to.


3、 Negotiation and settlement
Generally, the venue of the mall is not open for rent, but it chooses to cooperate with the brand and provide the brand with priority to enter the mall. Therefore, if you want to enter the mall, you need to have internal relations or get the venue through the brand.
Investors should make full preparations before negotiation, and have a detailed understanding of the size of the site, rental price, cooperation plan, etc.

4、 Select amusement equipment manufacturer
Amusement equipment is the soul of children's paradise. When investing in indoor children's park, the most important thing is to choose a manufacturer of amusement equipment. How to choose a good manufacturer of amusement equipment?
A good manufacturer is regular and qualified, so the quality of the amusement equipment produced is guaranteed. Secondly, it depends on the comprehensive strength and after-sales service of the company. Finally, it should be comprehensively considered according to the price.
It is suggested to visit the manufacturer on the spot to see the company's strength, products and after-sales service, so as to make a more accurate judgment.


5、 Prepare for opening
After signing an order contract with the manufacturer, the manufacturer can produce equipment and then decorate the site.
At the same time of decoration, it is also necessary to do some preparatory work for opening, such as the handling of relevant certificates, the publicity activities for opening, the pricing of children's park tickets, the materials and decorations for opening publicity, the procurement of office supplies, the recruitment and training of personnel, etc.
After the installation and commissioning of all equipment, the children's park can be cleaned and ready for opening.


6、 Later operation of children's park
To open a children's park in the mall, the preparation work in the early stage is to lay the foundation for later profits. To open a children's park in the mall, we must do a good job in active management, so that the children's park can quickly return to the capital and make profits.


The customers of large supermarkets have strong economic consumption ability, and the consumer experience is more important. Therefore, in the operation and management of the indoor children's amusement park, providing high-quality services can increase customers' sense of play experience and good feeling for the park, thus cultivating loyalty and attracting customers to repeat consumption.


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